AdEx

The effectiveness of television campaign planning depends on the media planner's knowledge of television content. Does this mean that the planner should spend days and hours watching and analysing TV content? Of course, no. AdEx serves this purpose – real-time TV content analytics.

AdEx (Advertising Execution) platform allows advertisers to get daily, high-quality analysis of ad serving, both for their own and their competitors’ ads. They can track statistics and tendencies of their viewers’ behaviour. The platform makes it possible for advertising and media agencies to plan their customers’ advertising campaigns more efficiently and to prepare campaign efficiency reports much sooner.

Thanks to this new technological solution, ad planner can now devote much more time to creative and bright ideas based on data prepared by your colleague AdEx – the most accurate, the best informed and the most responsive colleague.

The effectiveness of television campaign planning depends on the media planner's knowledge of television content. Does this mean that the planner should spend days and hours watching and analysing TV content? Of course, no. AdEx serves this purpose – real-time TV content analytics. AdEx (Advertising Execution) platform allows advertisers to get daily, high-quality analysis of ad serving, both for their own and their competitors’ ads. They can track statistics and tendencies of their viewers’ behaviour. The platform makes it possible for advertising and media agencies to plan their customers’ advertising campaigns more efficiently and to prepare campaign efficiency reports much sooner. Thanks to this new technological solution, ad planner can now devote much more time to creative and bright ideas based on data prepared by your colleague AdEx – the most accurate, the best informed and the most responsive colleague.